PrivacyPolicy

BigSmilePlay respects the privacy rights of our online visitors and is committed to protecting the personal information collected about you. To further this commitment, we have adopted this Online Privacy Policy ("Privacy Policy") to guide how we collect, store, and use the information you provide us online. BigSmilePlay follows established online information collection and use practices.

By reading this Privacy Policy, you can expect to be informed about the following:

The scope of this Privacy Policy
Exactly what information BigSmilePlay may collect from you through its website(s)
How BigSmilePlay will use the information it collects
What are the consequences if you refuse to divulge your personal information
Whether BigSmilePlay uses cookies or other passive collection tools on its website(s)
Who collects the information that you disclose on a BigSmilePlay website
With whom, if anyone, does BigSmilePlay share your personal information
What choices you can make regarding how your personal information is used
How you can view or update the information BigSmilePlay has collected about you
What is BigSmilePlay’s policy regarding collecting information from children
How BigSmilePlay ensures the security, quality, and integrity of your information
How you can ask a question or file a complaint regarding this Privacy

What does this Privacy Policy apply to?

The website you are currently visiting is operated by BigSmilePlay located in Cebu City, Philippines. This Privacy Policy currently applies to the following website(s) operated by BigSmilePlay (collectively referred to as the "BigSmilePlay Website," "our Website," or "bigsmileplay.com"):

www.bigsmileplay.com

In the future, if we wish to include additional websites under this Privacy Policy, we will take reasonable steps to list them above and ensure that they provide a link to this Privacy Policy.

Please note that this Privacy Policy applies only to information submitted and collected online through the BigSmilePlay Website (as listed above), whether maintained by BigSmilePlay or one of our vendors, and does not apply to information that may be collected by BigSmilePlay offline. In addition, this Privacy Policy does not extend to websites maintained by other companies or organizations to which we link or which link to us. Because we cannot guarantee that the privacy policies of such sites meet our high standards, we encourage you to read the privacy policy of the website to which you link before you submit any personal information to that site.

Please note that by using our Website, you signify your assent to BigSmilePlay's Online Privacy Policy. If you do not agree to this Privacy Policy, please do not use our Website. We reserve the right to make changes to this Privacy Policy. Please check back from time to time to ensure that you are aware of these changes. Your continued use of our Website will signify your acceptance of these changes. Please note that if we make a material change to this Privacy Policy, we will notify you by posting the change on our Website or in this Privacy Policy and, if necessary, give you additional choices regarding such change.

What types of information does BigSmilePlay collect and how is it used?

In order to give you the best experience on our Website, BigSmilePlay may collect information about you. Typically, we may ask you to submit personal and/or demographic information if you decide to:

sign up for a BigSmilePlay account (i.e., purchase a membership plan);
sign up to receive BigSmilePlay newsletters.
send us a message using our "ContactUs" form.

The types of information requested for each feature above and the way the information is used are detailed by category below. Under all circumstances, we will only collect the information deemed reasonably necessary to fulfill your online requests and our legitimate business objectives.

BigSmilePlay Account Registration

To create a BigSmilePlay account, we ask you for certain personally identifying information, including your full name, e-mail address, postal address, telephone number. We may also ask you to create a password and to provide other non-personal information such as your gender, game and platform preferences (including information about the games and hardware you own), hobbies and interests, and other information (also known as "demographic information"); and, we may link this demographic information to your personal information.

Once collected, we use the information above to: (i) create and give you access to your BigSmilePlay account; (ii) process and ship your orders; (iii) communicate with you (via e-mail or phone) about the status of your orders; (iv) answer any requests that you may have; and, (v) send you BigSmilePlay newsletters.

From time to time, we are approached by third party companies and organizations that provide game-related special offers or other offers that we believe may be of interest to you. To extend these offers to you, we may use your BigSmilePlay account information to send out promotional mailings on their behalf. If you decide to sign up for a third party offer, then with your consent we may also share your BigSmilePlay account information with the third party offer provider. We see this as a value-added service helping you find useful products or services. We strive to limit the notices and communications to those that we think you would appreciate receiving. If you want to be excluded from these promotional mailings, you may opt out by logging in to My Account and updating your E-mail Subscriptions.

We may use your BigSmilePlay account e-mail address to send you service-related announcements that tell you about updates to our Privacy Policy or Terms of Use, new areas or features on our Website, changes to our online service or technical support policies, and other related changes.

We may also use your personal and demographic information in aggregate for our internal marketing and demographic studies, so we can constantly improve the online products and services we provide you and to better meet your needs.

Newsletter Sign-Ups

You may sign up to receive information about BigSmilePlay products and services by selecting which newsletters you wish to receive and providing us with your e-mail address. We use the information you provide us to fulfill your request for BigSmilePlay newsletters only and for no other purpose. You may choose to stop receiving these newsletters by unsubscribing through a link in each newsletter sent to you.

Contact Us Form

If you choose to contact us using this form, we may ask you to provide your first name, e-mail address, and a description of your question or comment. This form is intended for questions and comments only. We use the information you provide solely to respond to your inquiry and for no other purpose. We may retain and aggregate your comments for demographic purposes and to improve our service.

What happens if I refuse to provide my personal information to BigSmilePlay?

If you choose not to submit personal information when requested, you will not be able to rent or buy video games from BigSmilePlay and it will limit the services we can provide you. For example, if you refuse to share your email address, you will not be able to create a BigSmilePlay account or receive our newsletter. To simply browse our Websites, however, you do not need to give us any personal information.

Does BigSmilePlay use cookies, or other passive means to collect information?

Like many Web sites, bigsmileplay.com sets “cookies” on your computer. Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your Web browser, allowing us to automatically identify you when you return to our Website. They help us to match the games you’ve chosen to rent or buy with your individual account, and to personalize the bigsmileplay.com Website for you. Information contained in a cookie may be linked to your personally identifying information. If cookies are not enabled on your Web browser, you will not be able to use the BigSmilePlay Website or the BigSmilePlay service. The "help" menu on most Web browsers will tell you how to enable cookies.

Co-Sponsors and Promotional Partners

From time to time, we may run contests, special offers, or other events or activities ("events") on our Website. Information collected for these events may include personal information (e.g., name, mailing address, etc.) and may be collected by or shared with a third party sponsor, co-sponsor, or other reputable third party (e.g., promotional partner, retailer, or game or magazine publisher). If you provide information to such third parties, you give them permission to use it for the purpose of that event and any other use that you approve. We cannot control third parties' use of your information. If you do not want your information to be collected by or shared with a third party, you can choose not to participate in these events at the time of the contest/event or when the information is collected.

In some instances, we may have an arrangement with a promotional partner or retailer, whereby they share with us customer information collected on their website. In the event that we receive such data and combine it with our customer records, the combined information will be treated in accordance with this Privacy Policy. Otherwise, all such information is subject to the privacy policy under which it was collected.

Disclosure and/or Transfer of Personal Information

We may disclose any and/or all personal information about you in the good faith belief that we are required to do so by law, including but not limited to requests pursuant to subpoena or court order, and/or disclosure to local, state, or federal law enforcement, or other government officials pursuant to investigations they are conducting. In addition, in the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, BigSmilePlay's customer information may be transferred to our successor or assign.

Aggregate Information

We may provide our prospective partners, advertisers, and other third parties with aggregate data about members and visitors to the BigSmilePlay Website. However, such data is anonymous, and we do not disclose personally identifying information about specific users.

How can I view or update my personal information?

To view or update your name, password, delivery address, or other account information, log in to My Account. There is a link to My Account on most pages of the BigSmilePlay Website. Please note that you must log in with your e-mail address and password before you can update any account information.

If you believe that your account information contains errors, and you cannot correct those errors from the My Account page, please contact Customer Service.

What is BigSmilePlay's policy regarding children?

Though the BigSmilePlay service is fun for all ages, you must be 18 years or older to create a BigSmilePlay account and become a member. Parents who wish to create an account on behalf of their children may do so, provided that the parent is the account holder. We encourage parents to look at the ESRB rating before renting a game.

You are solely responsible for safeguarding your BigSmilePlay e-mail login and password. To prevent unauthorized use of your account, be sure to change your password often, and keep it in a safe place.

How do I ask a question or file a complaint? (Contact Information)

If you have any questions, complaints, or comments regarding this Privacy Policy or our information collection practices, please e-mail or contact us at:

Big Smile Interactive
support@bigsmileplay.com

Any personal information you provide to the above e-mail or postal mail addresses will not be used to send you promotional materials, unless you request it.

This Privacy Policy was last updated on November 5, 2009.